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Business Continuity Planning
Feel the need for a CMO who can handle the entire marketing operations and only report with key analysis and strategy
vCMO
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Why Us
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Role Of VCMO
Detailed Study - Your Marketing History| Long Term Strategy
Understand and appreciate company’s organization structure, operations, business
Marketing History | Channel | Funnel | Content Analysis
Understanding Competitors and Consumer Persona
Identifying Leaks
Identify SWOT- strengths, weaknesses, opportunities and threats
Key Marketing
Brand Definition – Position | Core Essence | Design
Goal Setting | Execution Roadmap
Long Term | Mid Term | Short Term Strategy
Media | Tool Recommendations
Communication Setup & Designing
Action Plan - Go to Market Strategy
Brand | Product | Service Launchpad
Market Definition
Pricing Strategy
Service Definition as a Value Proposition
Distribution | Marketing Channel
Communication Designing
Media Planning
Market analysis | Establishing the media objective | Setting the strategy | Implementation | Evaluation and follow-up
Media Mix | Schedule | Content | Creatives
Audience Definition | Geographic Scan | Budget Considerations
Reach & Frequency analysis & scalability
Flexible Media
Control | Evaluation – CPM & CPR |Impact
Selectivity & Optimization
Content | Communication | Media
Discover | Define | Design | Develop | Deploy
Content – Strategy | Creation | Marketing
Print | Craft | Electronic Media | Presentations | Design Language | Packaging
Brand Video | Animation | Ad Campaigns
Creativity | Problem Solving | Market Research | Target Audience | Business Analysis
PR Communication | Brand Communication | Web Communication
Public Relations Management
Research | Identify Communication | Choose Influencers | Relate | Engage | Measure
Brand Positioning | Corporate Communications | Brand Advocacy | Digital PR
Events | Experiential Learning | Influencer Engagement | Influencer Marketing | Sponsorships
Media Relations | Analyst Relations | Traditional PR | Investor Relations
Internal Communications | Corporate Social Responsibility | Community Building
Digital Marketing | Online Reputation Management
Search Engine – Content | Submission | Listings | Optimization | Marketing
Social Media – Content | Infographics | Bookmarking | Optimization | Marketing
Web – Design | Marketing | Listing | Optimization
Lead – Generation | Curation | Management | Conversion
Video – Concept | Production | Marketing | PR | Lead generation
Campaign Analytics | Traffic Analysis | Lead Quality Analysis
Online PR | Reputation Management | Mobile Marketing
Email – Template Design | Marketing | Analytics
Mobile App – Designing | Creation | Awareness | Installs | Marketing
Costs Optimization & costs control management – achieve efficiencies
Analytics | Cost/efficiency Measurement
ATL – Cost Per Eyeball | CPM | CPR
BTL – Customer accusation cost | Cost Per Lead | Campaign Cost
Digital Marketing – Cost Per Click | Cost Per Impression | Cost Per Like | Cost per lead
Conversion Rate optimisation
Cost Per Link | Directory | Bookmark
Crisis Management
Crisis Management – Strategy | Communication | Planning
Diagnosis of situation | Turnaround Strategy | Implementation | Follow Up
PR communications | Consumer Sentiment | Investor Sentiment
Social Media Management | Online Reputation
Employee Services
Scalable Business Development Team Setup | Management
Recruitments | Skill Development
Annual / Short Term Target Setup
Sales Funnel - Setup | Optimisation | Tracking
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9650907516
9899050500
9810030370
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